Our Story

ROOT was conceived through a specific desire to recreate the path to wellness.  In addition, to provide each individual with the knowledge and solutions to tackle some of the biggest health challenges we face today: a toxic environment, stress, life pressures, and unhappiness, among others.  Thus, we combined the most brilliant minds with a philanthropic purpose to create a unique journey towards health and happiness for everyone worldwide.

Our founders have global, world-class success in business acumen, health, and wellness.  They belong to world-renowned international organizations that are amongst the best leaders in their various industries

Our inspiration and core values come from recognizing the different needs of humanity apparent in our world today.

We came together to bring the best-in-class, superior products based on Integrity, Authenticity, Simplicity, and Education.  We lead with basic human principles of integrity, honesty, heartfelt service, trust, and truth.

“Better lives and better bodies.”

As a company, we have a common goal to act, exceed expectations, and fulfill the promise of equal opportunity in all areas for our customers and everyone associated with us.  As a result, we are creating fun, life-changing experiences while building a vibrant, supportive community.

The story of ROOT is just beginning.  We welcome you to become a part of that story.

Our vision

ROOT is a company founded on improving your understanding of how toxins and chemicals harm your health. Instead of the band-aid approach, ROOT addresses the underlying cause.  We harness the power of nature to help you live healthier and happier lives.  ROOT is helping to create a sustainable lifestyle globally.

Our mission

ROOT is a health and wellness company that believes in getting to the “ROOT” of your health problems. ROOT’s products are non-GMO, organic, vegan, and gluten-free. We are committed to providing alternative solutions that help people feel empowered, happy and able to take charge of their health.

Core Values

Root was founded on four core values: simplicity, authenticity, integrity, and education. We believe in inspiring the community to improve their lives through authentic, honest solutions, more in-depth knowledge of natural wellness, and simple yet effective solutions for full-body health.

ROOT Founder

Clayton possesses over 25 years experience in health in wellness.  Growing up in an animal veterinary practice in southwest Washington, Clayton, has a unique background in integrative therapies and research science that started in animal health. Having a degree in humanities with a focus in communications, business and kinesiology, his broad studies have allowed for a history that includes research and formula development.

For the last 16 years, Clayton has focused on detoxification and supplementation formulas and business ventures. His background has included environmental and human health solutions, but he has remained dedicated to animal health.

An entrepreneur in the healthcare industry he has developed business models of analytical testing in medical practices to improve quality of care by identifying risks of the big three diseases: diabetes, cardiovascular disease, and obesity, with additional risk factors.

Clayton has served as a business development specialist in every aspect of wellness: sales, distribution, formulation creation, consulting, manufacturing and now the architect of an entirely new method of business with the ROOT social sharing community platform. His mission is to help improve the world through scientific and business approaches.

A simple philosophy: Cure the Cause!